Sales & Marketing
Our Sales & Marketing Teams work hand in hand to deliver the best to our customers. We strive to develop successful brands by analyzing market conditions, and designing accurate brand positioning strategies. From consumer research to brand awareness, our Marketing Team designs effective strategies for our Sales Team to identify and meet the needs of our customers, delivering excellence on customer service. Thus, establishing a business relationship based on support and loyalty.
The Perfect Serve is an advanced continuing education program and competition for bartenders and mixology professionals in search of the finest cocktails. Using knowledge of Premium and Ultra Premium Brands, we train these professionals in the pursuit of the Perfect Serve.
The Perfect Tasting is a training program for sommeliers and restaurateurs. Through this program and competition, members are able to broaden their horizons, learn more about what Ballester Hermanos has to offer, and expand their portfolios.